1. The importance of branding
   
2. Identify your market
   
3. Getting the word out
   • Advertising
   • cityADVANTAGE
   • Electronic message board
   • E-mail
   • Fliers
   • Low-budget marketing
   • Master calendar
   • News releases & PSAs
   • Photographs
   • Systemwide Broadcasts
   • Telephone Greeting
   • Trade journals
4. We're here to help
   • College and Community Relations
   • Duplicating
   • Graphic Impressions
   • Public Information Office
5. Publication content guidelines
   
6. Punctuation & Style Guide
   
7. Web marketing
   
8. Web guidelines
   
9. Logo, seal, mascot and college colors
   
10. A word to the wise
    

1. Activity/news release
   
2. Business cards order form
   
3. Certificates. Graphic Impressions will design and print all certificates that require the president's signature.
   
4. Personal release

The Publications and Marketing committee is an advisory committee comprised of members of the campus community who write, edit or design printed or electronic publications. We are committed to designing publications that have a cohesive institutional image and that reflect the vision and values of Sacramento City College, while at the same time encouraging creativity and allowing expression of our distinctiveness. It is the purpose of this advisory committee to collect, sort and prioritize information pertinent to publications and marketing, develop publication standards and guidelines, and make recommendations for the campus community through the participatory decision making process.This document was approved for distribution to the campus community by the Executive Council . . on. . .