THE STYLE GUIDE
In expressing a brand, there is a thought process behind each decision you make in visual, verbal, and written communication. The SCC Style Guide is the foundation you need to begin to make those decisions. It reflects the thought process that went into creating the brand and provides guidelines for expressing the brand in alignment with the entire college.
Remember, guidelines cannot cover every possible combination of situations or elements. So in the case that a specific document or communication is not explicitly outlined in this style guide, use your best judgment.
This 20-page version of the Style Guide addresses Our History, Our Brand, Logos and Marks, Color Scheme, and Typography. A full version of the Style Guide will be available in late 2013.
OUR NEW LOGO
The logo visually references the historic and widely recognized architectural detail of the Rodda buildings on campus. It was designed to echo the architectural design of these and many other buildings on campus, which has become an iconic hallmark of the college. The logo symbolizes the foundation and gateway to higher education that SCC offers students in the region, and beyond. It has a traditional feel and exemplifies excellence-SCC's tradition of excellence.
The new logo is an addition to our family of marks, all of which are available to download at the link provided below.