From communication briefings:

• No matter what you do, it isn't enough.
  
  
• No matter what you do, it will be misinterpreted by somebody.
  
  
• No matter how many copies you distribute, you have forgotten somebody.
  
  
• No matter how many people proofread, something is misspelled.
  
  
• Media importance is awarded to an issue in direct opposition to that given the issue by your boss.
  
  
• Never fall prey to the thought that your organization's side of an issue is understood.
  
  
• Assume a total vacuum of comprehension on the part of all parties and you shall not be disappointed.
  
  
• No matter who you know, somebody else knows somebody more important.
  
  

The Proven Maxims

• An appeal to audience self-interest is most likely to be acceptable.
  
  
• A source of information regarded as trustworthy, expert or authoritative is most likely to be believed.
  
• Personal contact is the most effective means of communication.