- Professor: Dyan Pease
- Professor: Linda Reynolds
This program provides an overview of the retail industry and the skills needed to succeed in this arena. It is designed to provide training for those wishing to be owners, managers, or employees of retail organizations. The certificate meets the needs of industry leaders, such as the Western Association of Food Chains (WAFC).
This program prepares students for employment as buyers, department managers, store managers, entrepreneurs, and customer service representatives.
Upon completion of this program, the student will be able to:
- research retailing trends, applications, and the variables involved in service retailing.
- incorporate principles of product development, pricing, distribution strategies, promotion strategies, and market research.
- evaluate practical business problems and utilize critical thinking in the determination of alternative solutions.
- assess how retailers use merchandise management decisions to implement their retail strategy, including planning, buying, pricing, branding, and promoting their merchandise.
- compose effective verbal and written communications in various business settings.
- integrate management principles when dealing with issues in the areas of finance, personnel, products, services, and information.
- evaluate how retailers use customer relationship management (CRM) to identify their best customers and build customer loyalty.
Certificate of Achievement
A Certificate of Achievement may be obtained by completion of the required program with grades of “C” or better or equivalent.