Multimedia News Specialist

Certificate of Achievement (COA)

A certificate as a Multimedia News Specialist offers students the opportunity to take courses in media theories, news writing and reporting, Associated Press style, and writing for publication, which readies them for the following courses that offer hands-on experience in three award-winning, student-produced publications: the Express, a biweekly print newspaper; the Express daily online edition; and Mainline, a magazine published once a semester. The certificate prepares students for employment opportunities that require knowledge of and skills in producing print, broadcast, and online media.

Career Opportunities

The Multimedia News Specialist certificate is geared for students who need to develop media skills as a component of their existing jobs or want to acquire media skills as an opportunity to advance. The certificate is meant to train vocational students for work on print or online publications at a business, organization, or government agency. Students in this category may be, or want to become, responsible in their job duties for business newsletters, company web sites, or public relations outreach within organizations. Students pursuing a certificate often are not interested in an exclusive media career but are seeking media skills to enhance their present job skills. They typically are not students who desire professional media careers. This certificate gives students the opportunity to gain skills as print and multimedia editors, writers, reporters, copy editors, photographers and designers on a company’s or organization’s online media web site, newsletter, or trade magazine.

Upon completion of this program, the student will be able to:

  • analyze content of newspapers, magazines, and online media.
  • demonstrate an understanding of basic news, feature writing, and reporting in print and online media.
  • evaluate and critique his or her own journalistic work and the work of others.
  • apply knowledge of grammar and AP style to create mass media products that conform to journalistic conventions.
  • produce news and feature articles and/or news and feature photographs for publication in a newspaper, magazine, or online publication.
  • apply principles of audience and journalistic ethics to his or her writing and photography, especially as they relate to gender, ethnicities, and culture.
  • demonstrate understanding of the fundamentals of mass media theories, concepts, and practices as they relate to gender, ethnicities, and cultural constructs.

Certificate of Achievement

A Certificate of Achievement may be obtained by completion of therequired program with grades of “C” or better or equivalent.