This program is designed to prepare students for entry level positions in the music industry in the areas of artist management, music publishing, talent agencies, concert promotion, and music distribution and retail; also for students to effectively manage and organize self-produced music projects.
Artist management and representation, independent recording labels, music publishing and licensing, music legal services, music publicity and public relations, concert promotion, music retail and distribution; self-management, artist-owned recording labels, and “do-it-yourself” music pursuits.
Upon completion of this program, the student will be able to:
- understand the structure and recent history of the U.S. music industry.
- demonstrate an understanding of key music industry concepts including copyright, music publishing, ownership and licensing of works, First Use, Fair Use, and Public Domain.
- demonstrate knowledge of legal, accounting, and managerial practices including recording artist agreements, recoupment, royalties, advances, licensing, artist management, and representation.
- enumerate, explain and objectively evaluate methods of music promotion including publicity, distribution, touring, downloads, licensing, and “do-it-yourself” techniques.
- create and/or generate outlines, schedules, budgets, and promotional materials used in music management, marketing, and business relations.
- analyze and interpret the effects of technology on legal, artistic, and financial aspects of the music industry.
Associate in Arts Degree
The Commercial Music, Music Business Management Emphasis Associate in Arts (A.A.) degree may be obtained by completion of the required program, plus general education requirements, plus sufficient electives to meet a 60-unit total. See SCC graduation requirements.
Certificate of Achievement (COA)
The Certificate of Achievement may be obtained by completion of the required program with grades of “C” or better or equivalent.