THE STYLE GUIDE
The SCC Style Guide is the foundation you need to begin to make those decisions. It reflects the thought process that went into creating the brand and provides guidelines for expressing the brand in alignment with the entire college.
Remember, guidelines cannot cover every possible combination of situations or elements. So in the case that a specific document or communication is not explicitly outlined in this style guide, use your best judgment.
This Style Guide addresses Our History, Our Brand, Logos and Marks, Color Scheme, Typography, Printed Materials, Co-Branding, Photography, Processes and Procedures, Editorial Style, and Digital Communication (including Web, Email, Social Media, and Online Editorial Style).
Style Guide [PDF]
This is a 35-page printable version of the Style Guide.
The logo visually references the historic and widely recognized architectural detail of the Rodda buildings on campus. It was designed to echo the architectural design of these and many other buildings on campus, which has become an iconic hallmark of the college. The logo symbolizes the foundation and gateway to higher education that SCC offers students in the region, and beyond. It has a traditional feel and exemplifies excellence—SCC’s tradition of excellence.