In expressing a brand, there is a thought process behind each decision you make in visual, written, or verbal communications.
The SCC Style Guide is the foundation you need to begin to make those decisions. It reflects the thought process that went into creating the brand and provides guidelines for expressing the brand in alignment with the entire college.
Remember, guidelines cannot cover every possible combination of situations or elements. In the case that a specific document or communication is not explicitly outlined in this style guide, use your best judgment or contact the Public Information Office for advice.
The SCC style guide has been developed to enable all college offices and individuals to consistently and professionally represent Sac City in all formal and informal communications, web, advertising and marketing, and other promotional materials. This style guide is designed to support and strengthen SCC’s graphic presence, which is imperative to the college’s success.
This style guide must be used by everyone who produces SCC materials. While implementing SCC’s brand standards doesn’t mean that all materials must look the same, it does mean they must look like they belong to the same family of materials, with logos, fonts, colors, and correct grammar and messages used consistently. All materials must adhere to the standards contained in this style guide in order to maintain a high-quality SCC look and feel.
SOME EXAMPLES OF MATERIALS THAT FALL UNDER THE GUIDELINES OF THE SCC STYLE GUIDE ARE, BUT NOT LIMITED TO:
- Fact sheets
- College website pages
- Stationery and business cards
- Digital media
- Banners and posters
- Social media
- Indoor and outdoor signage
- Promotional items and merchandise