Social Media

As an institution of higher learning, Sacramento City College—by its very nature—embraces the free and open exchange of ideas.

To that end, the college is committed to the SCC community’s First Amendment rights and the core values of free speech. The emphasis for all participants—including site administrators—should always be transparency, honesty, respect and civility.

Social Media GuidelinesEngagement | Social Content Management | Groups | Making Great Posts


SCC Social Media Guidelines


The following guidelines are strongly advised for any individual using a social network space to represent some aspect of the Sacramento City College experience.

These guidelines are directed primarily at those managing profiles for Programs, Divisions, Departments, and Athletics.

  • Let the Public Information Office (PIO) know when you have created a new account/page/profile for a SCC area
  • Have your Facebook page “Like” the Official SCC page at fb.com/saccitycollege
  • Have your Twitter profile “Follow” the Official SCC profile at twitter.com/SacCityCollege
  • Share from other SCC pages and profiles regularly! A list of all the SCC-related social profiles is at www.scc.losrios.edu/socialmedia
  • Add a disclaimer to your page/profile description that you do not officially represent the college. For example: “This page does not officially represent Sacramento City College.”

Engagement Recommendations


The following are our recommendations for engaging in SCC social media platforms:

  • Be respectful of the rights and opinions of others. Be willing to agree to disagree and move on.
  • Stay on topic. SCC social media sites are established as forums for the open and honest discussion of matters and developments related to—and limited to—the college’s mission.
  • Be transparent and honest.
  • Add value: Be part of the conversation but don’t take it over.
  • Avoid hateful speech, personal attacks, “flaming,” profanity, vulgarity, pornography, nudity and abusive language.
  • Keep personal information (e.g. your phone number and address) out of your posts.
  • Think before you write/post: Almost everything you write or post to a social media site is public or can be discovered. If you post anything on any SCC site, you are giving consent for the potential publication of the content, and waive any privacy regarding the post.

Social Content Management


screen capture of official SCC Twitter pageOn SCC’s Facebook, Twitter and YouTube pages and other social media platforms, the college’s goal is to post interesting, entertaining and educational content. Civil and respectful conversation and dialogue are encouraged. SCC page administrators review posts and comments regularly to ensure any issues or concerns are addressed in a timely manner.

Additionally, it is important that members of the SCC community become familiar with Facebook’s Statement of Rights and Responsibilities, the Twitter Help Center’s policiesYouTube’s Policy and Safety Hub, and similar support sites for social media.

All content, information and views expressed on Social media belong to the individuals posting the content, and do not necessarily reflect the official policies or positions of Sacramento City College. The college is not responsible for unanswered posts or inaccurate information posted by others.

For the Best Social Engagement from Your Users

  • Post new content at least once per week. Even better (if your subject allows it), once per day or more.
  • Share from other SCC pages and profiles regularly! This cross-pollination grows a great overall presence for SCC and experience for your fans.
  • Create a unique experience that gives fans a reason to keep checking in.
  • Notice when activity drops to a stagnating level. Stimulate new conversations and help sustain them. Don’t just dump and run!
  • Look out for spammers, and delete their content as soon as possible.

Sample Group Description with Rules


Create a set of rules for community members. The set of rules are meant mainly to guide a moderator or admin as to which users to warn about behavior, which comments to delete, and possibly which users to block from further commenting. Some conflict increases engagement, but it’s best to discourage personal attacks. The rules should specify which activities would get your post deleted or you banned.

Here’s a sample starting set of rules, and you can add and refine as you go:

Our community topic is _____________. Please keep posts/comments on-topic.

Be respectful to other community members/commenters. No deliberately inflammatory comments.

We reserve the right to determine and remove from SCC social media sites any of the following:

  • Comments, links, images or videos that are illegal or encourage illegal activity, or are obscene, defamatory/libelous/slanderous, indecent, lewd, lascivious, sexually harassing or explicit in nature, or pose risks to the health or safety of individuals.
  • Comments that personally attack or threaten any person.
  • Successive off-topic posts by one or more individuals or groups.
  • Repetitive posts copied and pasted or duplicated by one or more individuals or groups.
  • Solicitations, affiliate links, or advertisements.
  • Any materials that infringe upon the intellectual property or other rights of any third party.

This page does not officially represent Sacramento City College.

If you have a concern about any posted content, or about any content that has been removed by a site administrator, please send a message to ____________________.


What Makes a Great Social Post


Keep sentences short. Twitter messages are a maximum of 140 characters. This is a good length for other sites too.

Include:

  • a bit of text that encourages conversation
  • a photo or video
  • a link to the full story
  • hashtags—good ones for SCC activities are #iamsaccity – #pantherpride  – #scc100
  • avoid posting photos/videos/links without some text description—remember accessibility to all users!

screenshot of a post on the SCC Facebook fan page

You can find my more extensive discussion on starting and running an online community at Online Community Management ADVA 402