Associate Degrees for Transfer
A.S.-T. in Business Administration 2.0
This Associate in Science in Business Administration for Transfer degree provides students with a major that fulfills the general requirements for seamless transfer to the California State University. Students with this degree will receive priority admission with junior status to the California State University System. Students planning to transfer to CSUS should complete CISA 315 prior to transfer.
Students should work closely with their Sacramento City College counselors to ensure that they are taking the appropriate coursework to prepare for majoring in Business at the four year college to which they wish to transfer.
The Associate Degree for Transfer (ADT) student completion requirements (as stated in SB1440 law):
(1) Completion of 60 semester units or 90 quarter units that are eligible for transfer to the California State University, including both of the following:
(A) The Intersegmental General Education Transfer Curriculum (IGETC) or the California State University General Education-Breadth Requirements (CSU GE-Breadth).
(B) A minimum of 18 semester units or 27 quarter units in a major or area of emphasis, as determined by the community college district.
(2) Obtainment of a minimum grade point average of 2.0.
ADTs also require that students must earn a “C” or better in all courses required for the major or area of emphasis. A ”P” (Pass) grade is also an acceptable grade for courses in the major if the course is taken on a Pass/No Pass basis.
Catalog Date: August 1, 2024
| Course Code |
Course Title |
Units |
| ACCT 301 |
Financial Accounting |
4 |
| ACCT 311 |
Managerial Accounting |
4 |
| BUS 300 |
Introduction to Business (3) |
3 |
| or BUS 310 |
Business Communications (3) |
|
| BUS 340 |
Business Law (3) |
3 |
| ECON 302 |
Principles of Macroeconomics |
3 |
| ECON 304 |
Principles of Microeconomics |
3 |
| MATH 340 |
Calculus for Business and Economics (3) |
3 |
| or MATH 342 |
Modern Business Mathematics (3) |
|
| STAT 300 |
Introduction to Probability and Statistics (4) |
4 |
| or STAT 480 |
Introduction to Probability and Statistics - Honors (4) |
|
| Total Units: |
|
27 |
The Associate in Science in Business Administration 2.0 for Transfer (AS-T) degree may be obtained by completion of 60 transferable,
semester units with a minimum overall grade point average (GPA) of 2.0, including (a) a minimum grade of "C" (or "P") for each course in the major or area
of emphasis described in the Required Program, and (b) either the
Intersegmental General Education Transfer Curriculum (IGETC) or the
California State University General Education-Breadth Requirements.
Upon completion of this program, the student will be able to:
- identify and explain the major functional areas of business organizations including management, marketing, finance, and accounting.
- employ commonly used computer application programs to create relevant business documents.
- apply accounting and mathematical concepts and principles in making decisions about business operations.
- assess the relationships and inter-dependencies of economic, social, legal, and global environments in which businesses operate.
- define terms and concepts used in macroeconomics and microeconomics.
- compose effective oral and written communications in various business settings.
- research, develop, evaluate, and test possible solutions using creativity, critical thinking, and technology skills.
- utilize business as a tool of engagement in issues of sustainability, social responsibility, economic equality, and cultural understanding.
The career opportunities in business include, but are not limited to: account executive, analyst, bank employee, manager, entrepreneur, financial planner, government service, insurance representative, investment counselor, public administration, product manager, purchasing agent, retail/industrial sales, and stockbroker. Some options may require more than two years of study and additional licensing.
Associate Degrees
A.S. in Accounting
The Accounting degree is designed for students planning to seek accounting positions in business, industry, or government upon completion of the required course of study. The program also meets the needs of employed individuals seeking to learn applications of accounting theory as practiced in the field. The program provides the foundation for individuals to prepare financial statements and record business transactions for all types of business and industry. Students develop a strong knowledge base of U.S. Generally Accepted Accounting Principles (GAAP) and accounting procedures. Communication skills, teamwork, computer technology, and ethical behavior are also emphasized.
For those students interested in transferring to a four-year college or university to pursue a bachelor's degree in this major, it is critical that students meet with an SCC counselor to select and plan the courses to fulfill major requirements. Schools vary widely in terms of the required preparation. The courses that SCC requires for an A.S. degree in this major may be different from the requirements needed for a Bachelor's degree.
Catalog Date: August 1, 2024
| Course Code |
Course Title |
Units |
| ACCT 103 |
Intermediate Accounting - Part I |
4 |
| ACCT 104 |
Intermediate Accounting - Part II |
4 |
| ACCT 301 |
Financial Accounting |
4 |
| ACCT 311 |
Managerial Accounting |
4 |
| ACCT 341 |
Computerized Accounting |
3 |
| ACCT 361 |
Ethics, Fraud, and Legal Issues for Accountants |
3 |
| BUS 300 |
Introduction to Business |
3 |
| A minimum of 10 units from the following: |
101 |
| ACCT 101 |
Fundamentals of College Accounting (3) |
|
| ACCT 107 |
Auditing (3) |
|
| ACCT 111 |
Cost Accounting (3) |
|
| ACCT 121 |
Payroll Accounting (3) |
|
| ACCT 123 |
Federal and California Individual Income Taxation (4) |
|
| ACCT 151 |
Governmental Auditing (3) |
|
| ACCT 153 |
Governmental Accounting (3) |
|
| ACCT 343 |
Computer Spreadsheet Applications for Accounting (2) |
|
| BUS 340 |
Business Law (3) |
|
| CISA 315 |
Introduction to Electronic Spreadsheets (2) |
|
| CISA 316 |
Intermediate Electronic Spreadsheets (2) |
|
| CISC 310 |
Introduction to Computer Information Science (3) |
|
| Total Units: |
|
35 |
1ACCT 343 is Recommended
The Accounting Associate in Science (A.S.) degree may be obtained by completion of the required program, plus general education requirements, plus sufficient electives
to meet a 60-unit total. See SCC graduation requirements.
Upon completion of this program, the student will be able to:
- record, classify, summarize, and report the business transactions of a company.
- prepare financial statements in conformity with U.S. Generally Accepted Accounting Principles (GAAP).
- explain and integrate the role of ethics and standards of professional conduct in the accounting profession.
- demonstrate the ability to support management functions through budgeting, planning, and decision-making.
- integrate the principles of business, business law, and economics into accounting functions.
- apply principles of accounting to more advanced topics such as, but not limited to: individual taxation, auditing, governmental accounting, cost accounting, and payroll accounting.
The Accounting degree is designed to provide the knowledge necessary for immediate employment at an entry or intermediate level accounting, recordkeeping, or clerk position with many private sector and government organizations. The degree is also designed to provide an excellent base of knowledge for those who would like to pursue an advanced degree in accounting, business, economics, or law. The accounting courses also meet unit requirements of local area governmental employers' promotional exams in accounting. All the accounting courses in this program can be used to meet unit requirements of the California State Board of Accountancy's Certified Public Accountant's exam.
A.S. in Business, General
This degree is designed to provide a strong foundation for students entering a variety of business fields in the private and public sectors. It includes coursework that is essential for entry-level positions and enhances the knowledge base of students who are seeking career progression.
Students should work closely with their Sacramento City College counselors to ensure this is the appropriate degree for their educational goals.
Catalog Date: August 1, 2024
| Course Code |
Course Title |
Units |
| ACCT 101 |
Fundamentals of College Accounting |
3 |
| BUS 300 |
Introduction to Business |
3 |
| BUS 310 |
Business Communications |
3 |
| BUS 330 |
Managing Diversity in the Workplace |
3 |
| BUS 340 |
Business Law |
3 |
| CISA 305 |
Beginning Word Processing (2) |
2 |
| or CISA 306 |
Intermediate Word Processing (2) |
|
| CISA 315 |
Introduction to Electronic Spreadsheets (2) |
2 |
| or CISA 316 |
Intermediate Electronic Spreadsheets (2) |
|
| CISC 310 |
Introduction to Computer Information Science |
3 |
| ECON 302 |
Principles of Macroeconomics (3) |
3 |
| or ECON 100 |
Introduction to Economics (3) |
|
| A minimum of 3 units from the following: |
3 |
| BUS 105 |
Business Mathematics (3) |
|
| BUS 320 |
Concepts in Personal Finance (3) |
|
| ECON 310 |
Statistics for Business and Economics (3) |
|
| A minimum of 6 units from the following: |
6 |
| MGMT 304 |
Principles of Management (3) |
|
| MGMT 309 |
Introduction to Supervision (3) |
|
| MGMT 372 |
Human Relations and Organizational Behavior (3) |
|
| MKT 300 |
Principles of Marketing (3) |
|
| MKT 330 |
Internet Marketing (3) |
|
| Total Units: |
|
34 |
The Business, General Associate in Science (A.S.) degree may be obtained by completion of the required program, plus general education requirements, plus sufficient electives
to meet a 60-unit total. See SCC graduation requirements.
Upon completion of this program, the student will be able to:
- explain the major functional areas of business organizations including management, marketing, finance, and accounting.
- demonstrate leadership skills and abilities that are effective in managing a multicultural workforce.
- analyze practical business problems and utilize critical thinking and research skills in the evaluation of alternative solutions.
- apply accounting concepts and principles in making decisions about business operations.
- integrate management principles related to finance, personnel, products, services, and information.
- incorporate effective verbal and written communication skills in various business settings.
- utilize commonly used computer application programs to compose relevant business documents.
- utilize business as a tool of engagement in issues of sustainability, social responsibility, economic equality, and cultural understanding.
Career opportunities in business include, but are not limited to: retail sales, customer service representative, administrative assistant, human resource specialist, office manager, account manager, digital analyst, buyer, data-entry specialist, entrepreneur, government service, insurance representative, project manager, digital marketing, content writer, marketing researcher, office assistant, and public administration.
A.S. in Management
This program is designed for those who wish to progress to positions of responsibility and management in business. Its strong management focus provides the knowledge and skills needed by managers in a wide variety of organizations. Topics include management communication, human resources, organizational behavior, supervision, diversity management, business law, accounting, economics, finance, and business computer applications.
Catalog Date: August 1, 2024
| Course Code |
Course Title |
Units |
| ACCT 301 |
Financial Accounting |
4 |
| BUS 300 |
Introduction to Business |
3 |
| BUS 330 |
Managing Diversity in the Workplace |
3 |
| MGMT 304 |
Principles of Management |
3 |
| MGMT 309 |
Introduction to Supervision |
3 |
| MGMT 372 |
Human Relations and Organizational Behavior |
3 |
| MATH 300 |
Introduction to Mathematical Ideas (3) |
3 - 41 |
| or BUS 105 |
Business Mathematics (3) |
|
| or STAT 300 |
Introduction to Probability and Statistics (4) |
|
| A minimum of 6 units from the following: |
6 |
| ACCT 311 |
Managerial Accounting (4) |
|
| MGMT 308 |
Personnel and Human Resources Management (3) |
|
| MKT 300 |
Principles of Marketing (3) |
|
| MKT 330 |
Internet Marketing (3) |
|
| Total Units: |
|
28 - 29 |
1A minimum of 3 units required.
The Management Associate in Science (A.S.) degree may be obtained by completion of the required program, plus general education requirements, plus sufficient electives
to meet a 60-unit total. See SCC graduation requirements.
Upon completion of this program, the student will be able to:
- analyze real or potential business problems and research, develop, evaluate, and test possible solutions using creativity, critical thinking, and technology skills.
- compare, judge, and evaluate a variety of current management philosophies when applied to business management situations.
- demonstrate individual responsibility, personal integrity, respect, and leadership skills and abilities that are effective in managing diverse people and cultures.
- develop effective oral and written communication skills that can be applied in various business settings.
- formulate original ideas and concepts in addition to integrating the ideas of others into the problem-solving process.
- comprehend, apply, and evaluate standards of ethical behavior in various business situations.
- differentiate between the various career paths available in business management and develop the knowledge and skills necessary to prepare for a management career.
This program prepares students for supervisory and management positions in a wide variety of industries.
A.S. in Marketing
The Marketing degree provides an opportunity for students to acquire knowledge and training for careers in sales, advertising, and marketing. The competency-based curriculum is designed to prepare students for a variety of positions and to provide basic training for advancement to management positions and for transfer to four-year universities.
Catalog Date: August 1, 2024
| Course Code |
Course Title |
Units |
| ACCT 101 |
Fundamentals of College Accounting (3) |
3 - 4 |
| or ACCT 301 |
Financial Accounting (4) |
|
| BUS 300 |
Introduction to Business |
3 |
| BUS 310 |
Business Communications |
3 |
| BUS 340 |
Business Law |
3 |
| CISA 340 |
Presentation Graphics |
2 |
| DDSN 331 |
Digital Imaging I (3) |
3 |
| or DDSN 370 |
Visual Content For Social Media (3) |
|
| MGMT 304 |
Principles of Management |
3 |
| MKT 300 |
Principles of Marketing |
3 |
| MKT 310 |
Selling Professionally |
3 |
| MKT 314 |
Advertising |
3 |
| MKT 330 |
Internet Marketing |
3 |
| MKT 334 |
Social Media Marketing Strategies |
3 |
| Total Units: |
|
35 - 36 |
The Marketing Associate in Science (A.S.) degree may be obtained by completion of the required program, plus general education requirements, plus sufficient electives
to meet a 60-unit total. See SCC graduation requirements.
Upon completion of this program, the student will be able to:
- evaluate marketing decisions related to product development, market research, pricing, distribution, and promotion in the development and execution of a marketing strategy.
- develop the appropriate strategy, execution, and media for advertising and promotion.
- research and evaluate consumer buying behavior and recommend integrated marketing communications to effectively meet consumer needs.
- incorporate professional sales skills by effectively identifying and responding to customers' needs.
- compose effective verbal and written communications.
- design effective marketing materials.
- create effective digital marketing strategies that enhance a business' relationship with present and future customers.
- explain the critical role ethics plays in modern marketing.
- formulate a strategic marketing plan for a new or existing business.
This program provides an opportunity for students to acquire knowledge and training for the following marketing jobs: Sales manager, marketing specialist, social media manager, search engine optimization specialist, email marketing manager, web content writer, product manager, marketing analyst, advertising coordinator, advertising manager, public relations manager, brand manager, media buyer, digital marketing manager, digital marketing director, e-commerce manager.
A.S. in Real Estate
This degree fosters a deeper understanding of the business ecosystem in which the real estate sector operates, while also providing a path to qualify for the real estate broker examination and license in California. Topics include principles of real estate, real estate law, real estate economics, real estate finance, real estate practice, and appraisal.
Catalog Date: August 1, 2024
| Course Code |
Course Title |
Units |
| ACCT 301 |
Financial Accounting (4) |
4 |
| BUS 300 |
Introduction to Business |
3 |
| BUS 310 |
Business Communications |
3 |
| BUS 340 |
Business Law |
3 |
| CISC 310 |
Introduction to Computer Information Science |
3 |
| MKT 300 |
Principles of Marketing |
3 |
| RE 300 |
California Real Estate Principles |
3 |
| RE 310 |
Real Estate Practice |
3 |
| RE 320 |
Real Estate Finance |
3 |
| RE 330 |
Legal Aspects of Real Estate |
3 |
| RE 342 |
Real Estate Appraisal |
3 |
| RE 360 |
Real Estate Economics (3) |
3 - 4 |
| or RE 350 |
Real Property Management (3) |
|
| or RE 497 |
Internship in Real Estate (4) |
|
| A minimum of 2 units from the following: |
2 |
| CISA 305 |
Beginning Word Processing (2) |
|
| CISA 306 |
Intermediate Word Processing (2) |
|
| CISA 315 |
Introduction to Electronic Spreadsheets (2) |
|
| CISA 316 |
Intermediate Electronic Spreadsheets (2) |
|
| CISA 340 |
Presentation Graphics (2) |
|
| Total Units: |
|
39 - 40 |
The Real Estate Associate in Science (A.S.) degree may be obtained by completion of the required program, plus general education requirements, plus sufficient electives
to meet a 60-unit total. See SCC graduation requirements.
Upon completion of this program, the student will be able to:
- develop the necessary background and qualifications for the California Real Estate Brokers and Salesperson license examinations.
- identify and explain the major functional areas of real estate, including legal aspects, finance, economics, real estate practice, and appraisal.
- analyze practical real estate problems and utilize research and critical thinking to evaluate and recommend alternative solutions.
- integrate real estate principles related to finance, law, products, services, and information.
- assess current real estate market conditions.
- recommend appropriate sales strategies based on market conditions.
Career opportunities include Real Estate Salesperson, Real Estate Broker, Real Estate Appraiser, Real Estate Investor, Real Estate Lender, and Small Business Owner.
Certificates of Achievement
Accounting Clerk Certificate
The Accounting Clerk certificate provides fundamental occupational training and preparation for entry-level accounting clerk positions. The program includes basic accounting courses and specialized courses designed for the accounting workplace, including basic computer and business principles courses.
Catalog Date: August 1, 2024
| Course Code |
Course Title |
Units |
| ACCT 101 |
Fundamentals of College Accounting |
3 |
| ACCT 121 |
Payroll Accounting |
3 |
| ACCT 341 |
Computerized Accounting |
3 |
| BUS 105 |
Business Mathematics |
3 |
| CISA 315 |
Introduction to Electronic Spreadsheets |
2 |
| A minimum of 6 units from the following: |
6 |
| ACCT 123 |
Federal and California Individual Income Taxation (4) |
|
| ACCT 301 |
Financial Accounting (4) |
|
| ACCT 343 |
Computer Spreadsheet Applications for Accounting (2) |
|
| CISA 316 |
Intermediate Electronic Spreadsheets (2) |
|
| Total Units: |
|
20 |
Upon completion of this program, the student will be able to:
- analyze and record accounting transactions in both manual and computerized accounting systems.
- prepare financial statements manually and using a computerized accounting system.
- solve basic business math problems.
- demonstrate proficiency in the use of word processing and spreadsheet software.
Career opportunities include accounting clerk or entry-level bookkeeper positions such as: accounts payable clerk, accounts receivable clerk, billing clerk, payroll assistant, assistant bookkeeper, or office assistant.
Business Information Worker Certificate
The Business Information Worker Certificate is designed to prepare students for entry-level office and administrative support in a variety of organizations.
Catalog Date: August 1, 2024
| Course Code |
Course Title |
Units |
| BUS 300 |
Introduction to Business |
3 |
| BUS 310 |
Business Communications |
3 |
| CISA 305 |
Beginning Word Processing |
2 |
| CISA 315 |
Introduction to Electronic Spreadsheets |
2 |
| CISA 323 |
Database Management using Microsoft Access |
2 |
| CISC 310 |
Introduction to Computer Information Science |
3 |
| CISC 320 |
Operating Systems |
1 |
| Total Units: |
|
16 |
Upon completion of this program, the student will be able to:
- identify and analyze business problems and opportunities and formulate recommendations for courses of action.
- analyze business situations and determine appropriate methods to deliver negative and positive messages.
- describe how a computer works including identification of the various hardware components.
- create, save, and access files and folders; illustrate an understanding in using file management utilities.
- construct and modify solutions for personal, educational, or business needs applying use of office workplace computer applications.
- construct projects efficiently generating solutions using various workplace computer applications.
- demonstrate the use of electronic mail (e-mail), using attachments and uploading and downloading files and folders, including extracting data.
Students who successfully complete the Business Information Worker Certificate are prepared for entry-level positions in general office environments in a variety of fields.
Entrepreneurship Certificate
Designed for current and aspiring entrepreneurs, the Entrepreneurship Certificate will help students gain the knowledge, insights, and confidence to launch or grow their entrepreneurial venture. Through the application of business concepts, students will develop professional competencies necessary for small business ownership, learn to identify and evaluate opportunities, develop strategies, learn the basics of entrepreneurial finance, create a business plan and a marketing plan, and prepare to launch their product or service, either as a physical brick and mortar business, or as a virtual, online business.
Catalog Date: August 1, 2024
| Course Code |
Course Title |
Units |
| ENTR 301 |
Accounting for Entrepreneurs |
3 |
| ENTR 350 |
Introduction to Entrepreneurship, Strategy, and Managing People |
3 |
| ENTR 352 |
21st Century Skills & Professional Competencies for Entrepreneurs |
3 |
| ENTR 356 |
Bootstrap Marketing for Entrepreneurs |
3 |
| ENTR 358 |
Entrepreneurship Capstone |
3 |
| MKT 334 |
Social Media Marketing Strategies |
3 |
| Total Units: |
|
18 |
Upon completion of this program, the student will be able to:
- create alternatives and analyze solutions for an entrepreneurial venture.
- assess ethical decision-making strategies and explain the importance of ethics and social responsibility in an entrepreneurial venture.
- distinguish the four functions of management: planning, organizing, directing, and controlling in the context of launching a business.
- design a marketing plan for an entrepreneurial venture.
- build a well-crafted business plan.
- analyze data and prepare financial statements for a start-up.
- formulate their entrepreneurial vision and present it for potential venture funding.
Full Charge Bookkeeper Certificate
The Full Charge Bookkeeper certificate program provides advanced occupational training in accounting. The program provides a strong background in financial and managerial accounting, basic business principles, and business technology.
Catalog Date: August 1, 2024
| Course Code |
Course Title |
Units |
| ACCT 101 |
Fundamentals of College Accounting |
3 |
| ACCT 121 |
Payroll Accounting |
3 |
| ACCT 301 |
Financial Accounting |
4 |
| ACCT 311 |
Managerial Accounting |
4 |
| ACCT 341 |
Computerized Accounting |
3 |
| CISA 315 |
Introduction to Electronic Spreadsheets |
2 |
| CISA 316 |
Intermediate Electronic Spreadsheets |
2 |
| A minimum of 6 units from the following: |
6 |
| ACCT 123 |
Federal and California Individual Income Taxation (4) |
|
| ACCT 343 |
Computer Spreadsheet Applications for Accounting (2) |
|
| ACCT 361 |
Ethics, Fraud, and Legal Issues for Accountants (3) |
|
| BUS 105 |
Business Mathematics (3) |
|
| Total Units: |
|
27 |
Upon completion of this program, the student will be able to:
- identify, analyze, record, and report the financial transactions of an organization using manual and computerized accounting systems.
- measure and categorize costs within a business organization.
- develop information useful to management in the budgeting, planning, and decision-making processes of an organization.
- calculate basic federal and California payroll taxes.
- demonstrate proficiency in the use of spreadsheet software.
Career opportunities include higher level accounting positions, such as full charge bookkeeper, accountant, or accounting supervisor.
Management Certificate
This program is designed for those who wish to progress from entry-level positions to positions of responsibility in business and management. Topics include organizational behavior and human relations, supervision, and human resource management.
Catalog Date: August 1, 2024
| Course Code |
Course Title |
Units |
| BUS 330 |
Managing Diversity in the Workplace |
3 |
| MGMT 304 |
Principles of Management |
3 |
| MGMT 309 |
Introduction to Supervision |
3 |
| MGMT 372 |
Human Relations and Organizational Behavior |
3 |
| A minimum of 6 units from the following: |
6 |
| ACCT 101 |
Fundamentals of College Accounting (3) |
|
| or ACCT 301 |
Financial Accounting (4) |
|
| BUS 300 |
Introduction to Business (3) |
|
| MGMT 308 |
Personnel and Human Resources Management (3) |
|
| MKT 300 |
Principles of Marketing (3) |
|
| Total Units: |
|
18 |
Upon completion of this program, the student will be able to:
- analyze real or potential business problems and research, develop, evaluate, and test possible solutions using creativity, critical thinking, and technology skills.
- compare, judge, and evaluate a variety of current management philosophies when applied to business management situations.
- demonstrate individual responsibility, personal integrity, respect, and leadership skills and abilities that are effective in managing diverse people and cultures
- develop effective oral and written communication skills that can be applied in various business settings.
- comprehend, apply, and evaluate standards of ethical behavior in various business situations.
- differentiate between the various career paths available in business management and develop the knowledge and skills necessary to prepare for a management career.
This program prepares students for supervisory and management positions in a wide variety of industries.
Marketing Certificate
This certificate provides an introductory overview of the various aspects of marketing, such as target marketing, marketing strategy, advertising, professional selling, social media, and content marketing. It is intended to meet the needs of employed students who wish to upgrade their marketing skills, as well as students seeking entry-level marketing positions. Students wanting to earn the A.A. degree in Marketing can do so by taking additional courses beyond the 18 units required for this certificate.
Catalog Date: August 1, 2024
| Course Code |
Course Title |
Units |
| BUS 300 |
Introduction to Business |
3 |
| MKT 300 |
Principles of Marketing |
3 |
| MKT 310 |
Selling Professionally |
3 |
| MKT 314 |
Advertising |
3 |
| MKT 330 |
Internet Marketing |
3 |
| MKT 334 |
Social Media Marketing Strategies |
3 |
| Total Units: |
|
18 |
Upon completion of this program, the student will be able to:
- examine the major functional areas of business organizations, including management, marketing, finance, and accounting.
- assess which marketing communications most effectively meet the needs of the marketplace.
- evaluate the principles of product development, pricing, distribution, promotion, and market research in the development and execution of a marketing strategy.
- incorporate professional sales skills by effectively identifying and responding to customers' needs.
- formulate strategic marketing and social media marketing plans for a new or existing business.
- examine the concepts of ethics and social responsibility in marketing decisions.
- evaluate practical business problems and utilize critical thinking in the determination of alternative solutions.
This program provides an opportunity for students to acquire knowledge and training for the following marketing jobs: Sales manager, marketing specialist, social media manager, search engine optimization specialist, email marketing manager, web content writer, product manager, marketing analyst, advertising coordinator, advertising manager, public relations manager, brand manager, media buyer, digital marketing manager, digital marketing director, e-commerce manager.
Real Estate Broker Certificate
This certificate introduces advanced concepts of the real estate field, while providing the minimum coursework to qualify for the broker examination and license in California. Topics include principles of real estate, real estate law, real estate economics, real estate finance, real estate practice, and appraisal.
Catalog Date: August 1, 2024
| Course Code |
Course Title |
Units |
| RE 300 |
California Real Estate Principles |
3 |
| RE 310 |
Real Estate Practice |
3 |
| RE 320 |
Real Estate Finance |
3 |
| RE 330 |
Legal Aspects of Real Estate |
3 |
| RE 342 |
Real Estate Appraisal |
3 |
| RE 360 |
Real Estate Economics (3) |
3 - 4 |
| or ACCT 301 |
Financial Accounting (4) |
|
| A minimum of 6 units from the following: |
61 |
| BUS 340 |
Business Law (3) |
|
| RE 350 |
Real Property Management (3) |
|
| RE 497 |
Internship in Real Estate (4) |
|
| Total Units: |
|
24 - 25 |
1If both RE 360 and ACCT 301 are successfully completed, only 3 units from the above group are required.
Upon completion of this program, the student will be able to:
- identify and explain the major functional areas of real estate, including legal aspects, finance, economics, real estate practice, and appraisal.
- develop leadership skills and abilities that are effective in a real estate environment.
- identify and explain the major functional areas of real estate, including legal aspects, finance, economics, real estate practice, and appraisal.
- analyze practical real estate problems and utilize research and critical thinking to evaluate and recommend alternative solutions.
- integrate real estate principles related to finance, law, products, services, and information.
- assess current real estate market conditions.
- recommend appropriate sales strategies based on market conditions.
Career opportunities include Real Estate Salesperson, Real Estate Broker, Real Estate Appraiser, Real Estate Investor, Real Estate Lender, and Small Business Owner.
Social Media Marketing Certificate
Small and large organizations develop an authentic social media presence by building connection and community with their existing and potential customers. In this program, students will learn how to build a strong brand presence and use social media platforms to connect with their target market and grow followers and engagement. Topics related to building a following, targeting content, managing accounts, and measuring social media analytics are also covered. Whether you want to leverage your personal social media experience or are new to social media, this program will teach you how to create innovative social media marketing campaigns that get results.
Catalog Date: August 1, 2024
| Course Code |
Course Title |
Units |
| COMM 351 |
Mass Media and Society (3) |
3 |
| or ENGWR 384 |
Mass Media and Society (3) |
|
| or JOUR 310 |
Mass Media and Society (3) |
|
| DDSN 370 |
Visual Content For Social Media |
3 |
| MKT 300 |
Principles of Marketing |
3 |
| MKT 330 |
Internet Marketing |
3 |
| MKT 334 |
Social Media Marketing Strategies |
3 |
| Total Units: |
|
15 |
Upon completion of this program, the student will be able to:
- create effective written and visual content for social media.
- produce digital graphics and illustrations that utilize core design principles.
- integrate traditional and emerging media tools into an overall campaign.
- measure key performance indicators for social media.
- build a social media marketing campaign to grow a business.
The career opportunities related to social media marketing are plentiful. Opportunities include social media marketing analyst, digital marketing specialist, social media strategist, marketing assistant, community marketing specialist, freelance social media coordinator, brand manager, and social strategist manager.
Business (BUS) Courses
BUS 100 English for the Professional
- Units:3
- Hours:54 hours LEC
- Prerequisite:None.
- Catalog Date:August 1, 2024
This course is designed to prepare students as effective communicators in business and in the workplace. In addition to correct usage of the English language, students learn effective business writing principles, for example, brevity and succinctness. Skills and techniques for written communication, sentence structure, word usage, punctuation, spelling, business vocabulary, and business document formatting are included. Emphasis is placed on critical thinking and effective writing techniques through analyzing written communication and composing and organizing paragraphs into effective business documents. Computer skills are utilized throughout the course to format business documents and conduct research on the Internet. Proofreading skills are also emphasized. This course focuses on the analysis, composition, and organization of written communication to write effective business documents. BUS 100 is required by several certificate and degree programs within the Business Division and is recommended for all business majors. It is also a prerequisite to BUS 310 - Business Communications.
Upon completion of this course, the student will be able to:
- identify, select, and use appropriate writing aids and references.
- prepare business documents that demonstrate knowledge and correct application of English grammar, word usage, spelling, punctuation, and sentence structure.
- analyze and evaluate business documents for tone, voice, and communication effectiveness, e.g., sentence length and complexity.
- produce business documents that reflect critical thinking, effective writing, and business vocabulary.
- write coherent, well-developed, unified paragraphs.
- examine the content of and proofread written business documents.
- create, revise, and edit sentences, paragraphs, and basic business documents using a computer.
- locate and evaluate relevant information using the Internet and internet resources.
BUS 105 Business Mathematics
- Units:3
- Hours:54 hours LEC
- Prerequisite:None.
- Catalog Date:August 1, 2024
This course is a review of basic mathematical skills and introduces formulas, equations, and solving for unknowns. Applications of mathematics in business include such areas as banking, commercial discounts, retail and wholesale markup-markdown, payroll computations, simple and compound interest, bank discount, present value, inventory valuation, depreciation, and financial statements. This course is recommended for many business degrees and certificates.
Upon completion of this course, the student will be able to:
- add, subtract, multiply, and divide whole numbers, fractions, and decimals.
- use fractions, decimals, graphs, and statistics to calculate values.
- analyze and solve application problems.
- solve for unknowns by using formulas, variables, and equations.
- evaluate financial alternatives based on mathematical formulas.
- demonstrate accuracy, neatness, thoroughness, promptness, and speed in solving and composing responses to mathematical problems.
BUS 300 Introduction to Business
- Units:3
- Hours:54 hours LEC
- Prerequisite:None.
- Advisory:BUS 100 with a grade of "C" or better
- Transferable:CSU; UC
- General Education:AA/AS Area V(b)
- C-ID:C-ID BUS 110
- Catalog Date:August 1, 2024
Introduction to Business is a survey business course providing a multidisciplinary examination of how culture, society, human behavior, and economic systems interact with legal, international, political, and financial institutions to affect business policy and practices within the U.S. and the global marketplace. Students will evaluate how these influences impact the primary areas of business including: organizational structure and design; leadership, human resource management, and organized labor practices; marketing; organizational communication; technology; entrepreneurship; legal, accounting, and financial practices; the stock and securities markets; and, therefore, affect a business’ ability to achieve its organizational goals.
Upon completion of this course, the student will be able to:
- assess the relationships and interdependencies of economic, social, legal, and global environments in which businesses operate.
- examine the major functional areas of business including management, human relations, marketing, finance, accounting, and international business.
- use the vocabulary of business correctly.
- apply business skills to succeed in the world of business.
BUS 310 Business Communications
- Units:3
- Hours:54 hours LEC
- Prerequisite:BUS 100, ENGWR 300, or ESLW 340 with a grade of "C" or better
- Transferable:CSU
- General Education:AA/AS Area II(a)
- C-ID:C-ID BUS 115
- Catalog Date:August 1, 2024
This course applies the theory and principles of ethical and effective written and oral communication to the creation of letters, memos, emails, and written and oral reports for a variety of business situations. The course emphasizes planning, organizing, composing, and revising business documents and creating and delivering professional-level reports using word processing and presentation software.
Analytical skills are used to plan, organize, compose, critique, and revise letters, memos, emails, and reports. Message components, which include organization, content, style, tone, grammar, format, and appearance, are critically analyzed. A formal analytical research paper is created and its results are presented. This course is designed for students who already have college-level writing skills.
Upon completion of this course, the student will be able to:
- analyze how word selection and word usage affect the efficiency and effectiveness of communication.
- solve business communication problems through planning, problem solving, organizing, writing, listening, and presenting skills and techniques.
- identify and eliminate gender, age, racial, ethnic, and socioeconomic bias in communication, thereby demonstrating awareness of and sensitivity to multicultural and diverse audiences and situations.
- plan, write, assess, and revise letters, memorandums, emails, and reports suitable for a variety of business situations, including quantitative and business legal contexts.
- discern the differences between primary and secondary research.
- demonstrate an understanding of the importance of original written work and the role of proper citations and references, avoiding plagiarism of either a deliberate or inadvertent nature.
- compose an analytical formal keyed research report based on research findings using APA style.
- present the findings of a formal analytical research paper using presentation software.
- integrate visuals, e.g., graphics, tables, charts, and illustrations into a formal research paper and oral presentation.
BUS 320 Concepts in Personal Finance
- Units:3
- Hours:54 hours LEC
- Prerequisite:None.
- Advisory:BUS 105 and college-level reading and writing
- Transferable:CSU; UC
- General Education:AA/AS Area III(b); CSU Area B4
- Catalog Date:August 1, 2024
This course covers how to analyze financial affairs for lifelong personal financial management. It examines the basics of financial planning, analysis, and decision making in areas of goal setting, budgeting, taxes, credit, money management, insurance, investments, and retirement with an emphasis on principles to develop economic decision-making skills.
Upon completion of this course, the student will be able to:
- analyze economic principles and concepts and apply these principles to individual financial planning.
- establish personal financial goals and design a personal financial plan to achieve them.
- explain types of risk and risk management methods and develop a risk management plan.
- calculate the cost of credit, assess types and sources of credit, and develop an appropriate credit card and debt plan.
- research, evaluate, and analyze corporate financial information to make investment decisions.
- explain the parts of a corporate balance sheet, income statement, and cash flow statement.
- create an appropriate long-term investment plan for their stage in life.
- explain and apply basic mathematical concepts related to personal finance and solve problems through quantitative reasoning.
BUS 325 Investments and Financial Management
- Same As:ECON 330
- Units:3
- Hours:54 hours LEC
- Prerequisite:BUS 320, ECON 302, or ECON 304 with a grade of "C" or better
- Transferable:CSU
- Catalog Date:August 1, 2024
Fundamentals of investment management and financial markets will provide important information that individuals should know before investing their funds or managing investments. The course will be equally valuable to those who have little or no knowledge of investing and financial markets as well as those who are already investors and want to sharpen their skills. The course will provide a blend of the traditional and modern approaches to investment decision making (and financial markets). The traditional approach is largely descriptive, while the modern approach emphasizes quantitative techniques. Credit may be awarded for ECON 330 or BUS 325, but not for both.
Upon completion of this course, the student will be able to:
- evaluate investment objectives, economic needs, and financial goals, and design financial models to achieve them.
- analyze the changing economic and financial environment and formulate strategies to attempt to adapt to this evolution.
- apply ethical and economic principles, concepts, and theories to individual economic and investment planning.
- assess the conceptual basis of various economic tools and models (and the terminology) available to the individual to deal with decision-making in financial markets.
- develop a theory of money, interest rate determination, and the term structure of interest rates.
BUS 330 Managing Diversity in the Workplace
- Units:3
- Hours:54 hours LEC
- Prerequisite:None.
- Transferable:CSU; UC
- General Education:AA/AS Area V(b); AA/AS Area VI; CSU Area D
- Catalog Date:August 1, 2024
The course examines the leadership skills and abilities needed to manage a multicultural workforce. A primary focus is placed upon the workplace impact of various historical, social, and cultural experiences and perspectives related to gender, age, race, ethnicity, and disability. Workforce issues related to the diversity of the American consumer and global consumer impact on the United States are analyzed.
Upon completion of this course, the student will be able to:
- define culture within the context of the United States workplace.
- analyze demographic trends in order to determine possible future directions in the United States workforce.
- analyze how language, gender, race, ethnicity, and organizational culture interact to produce an organizational climate.
- demonstrate leadership, negotiation, and communication skills that are effective in managing a multicultural workforce.
- analyze the impact of cultural, historical, and stereotypical perspectives on the workplace.
- examine ethnicity and the concept of ethnocentrism as it applies to a workplace culture and compare the experiences of various underrepresented minority groups in the workplace in the United States.
- promote workplace equity by developing strategies to identity and remove barriers that are based on race, ethnicity, age, gender, religion, ability, sexual orientation, and gender identity.
- examine civil rights legislation in the United States and California and critique the impact on the American workplace.
BUS 340 Business Law
- Units:3
- Hours:54 hours LEC
- Prerequisite:None.
- Advisory:ENGWR 300 or ESLW 340 with a grade of "C" or better
- Transferable:CSU; UC
- C-ID:C-ID BUS 125
- Catalog Date:August 1, 2024
This course introduces the fundamental legal principles pertaining to business transactions. Topics covered include the legal process, dispute resolution, and federal and state court systems, including a comprehensive study of contracts under the common law and the Uniform Commercial Code. The course emphasizes business ethics, corporate social responsibility, tort law, constitutional law, agency, business crimes, sales transactions, legal structures of business, and criminal law as applied in a business setting.
Upon completion of this course, the student will be able to:
- appraise the relationship between law and ethics.
- explain the social, political, and ethical implications of the law and their application to actual and hypothetical business transactions, as well as operation of the court system and sources of commercial law.
- analyze cases to identify issues and apply the appropriate legal rules to the fact patterns.
- explain a corporation's legal structure, differentiate it from other forms of business organization, and explain the meaning of limited liability.
- distinguish between torts and crimes and describe the purpose of criminal and tort law.
- evaluate when a promise is enforceable, the elements of a contract, performance, and the remedies available in the event of a breach.
- distinguish between contracts governed by the Uniform Commercial Code and those governed by the common law of contracts.
- describe the relationship between state and federal systems, jurisdiction, and the importance of alternate dispute resolution methods.
- describe the various agency relationships and the duties and liabilities of agents and principals.
- describe the Constitutional basis for federal government regulation of business, including limits of government power.
BUS 345 Law and Society
- Units:3
- Hours:54 hours LEC
- Prerequisite:None.
- Transferable:CSU; UC
- General Education:AA/AS Area V(b); CSU Area D8; IGETC Area 4G
- C-ID:C-ID BUS 120
- Catalog Date:August 1, 2024
This course benefits students in every major by making all students aware of their rights and obligations under the law. They will be introduced to the American common law system, with emphasis on the practical aspects, the theory behind the law, and the law as a reflection of society. Areas studied include the U.S. Constitution, the Court and legal systems, law of Crimes, Torts, Contracts, Landlord-Tenant Relationships, Employment, and Family Law. This course is not to be taken in place of BUS 340, Business Law, where required.
Upon completion of this course, the student will be able to:
- describe understanding of the origins and development of the U.S. legal system.
- recognize the organization of our courts and its procedures.
- explain the importance of law as a legitimate instrument of social change.
- demonstrate an understanding of critical thinking skills and analysis techniques.
- analyze cases and identify issues and apply the appropriate legal rules to the fact patterns to reach defensible legal conclusions.
- think logically, critically review information, and separate fact from opinion.
- assess competing legal arguments on important societal issues.
- appraise the relationship between law and ethics.
- distinguish between torts and crimes and describe the purpose of criminal and tort law.
- enumerate various major legal theories for societal problem solving.
- explain a corporation’s legal structure and differentiate it from other forms of business organization, understand the meaning of limited liability for the owners; describe the relationship of the various stakeholders in the corporation.
- differentiate the major differences between the U.S.'s adversarial legal system versus the inquisitorial system of justice found in many other countries.
- explain understanding of contracts, classification, contract terms and elements, performance, enforcement, breach, and remedies.
BUS 495 Independent Studies in Business
- Units:0.5 - 4
- Hours:27 - 216 hours LAB
- Prerequisite:None.
- Transferable:CSU
- Catalog Date:August 1, 2024
An independent studies project involves an individual student or a small group of students in study, research, or activities beyond the regularly offered accounting courses. UC transfer credit will be awarded only after the course has been evaluated by the enrolling UC campus. The units completed for this course cannot be counted towards the minimum 60 units required for admissions.
Upon completion of this course, the student will be able to:
- design and discuss a proposal of study with a supervising business instructor.
- demonstrate the ability to independently pursue a course of study or project in business.
- prepare a final report or project incorporating results of study or activities.
BUS 499 Experimental Offering in Business
- Units:0.5 - 4
- Prerequisite:None.
- Transferable:CSU
- Catalog Date:August 1, 2024
This is the experimental courses description.
Entrepreneurship (ENTR) Courses
ENTR 299 Experimental Offering in Entrepreneurship
- Units:0.5 - 4
- Prerequisite:None.
- Catalog Date:August 1, 2024
This is the experimental courses description.
ENTR 301 Accounting for Entrepreneurs
- Units:3
- Hours:54 hours LEC
- Prerequisite:None.
- Transferable:CSU
- Catalog Date:August 1, 2024
This course introduces accounting in a start-up organization and evaluates why it is important and how it is used by investors, creditors, and others to make business decisions. The course covers recording and reporting of business transactions with a focus on the financial statements and statement analysis. It includes how entrepreneurs use accounting information in decision-making, planning, and directing operations. The course will focus on performance analysis in start-up settings.
Upon completion of this course, the student will be able to:
- explain the nature and purpose of Generally Accepted Accounting Principles (GAAP).
- apply the components of financial accounting and reporting, including qualitative characteristics of accounting information, the assumptions underlying accounting, the basic principles of financial accounting, and the constraints and limitations on accounting information.
- explain how an accounting system can be designed to satisfy the needs of a startup business and their users.
- prepare and interpret the purpose of the basic financial statements and the annual report and how they satisfy the information needs of investors, creditors, and other users.
- identify how the principles of internal control are used to manage and control the firm's resources and minimize risk.
- assess the hiring needs of a start-up and have the ability to understand and evaluate whether permanent, temporary, or consultants are the best option.
- understand and evaluate what different funding alternatives are available and what is best for the start-up.
ENTR 350 Introduction to Entrepreneurship, Strategy, and Managing People
- Units:3
- Hours:54 hours LEC
- Prerequisite:None.
- Transferable:CSU
- Catalog Date:August 1, 2024
This course introduces the foundational concepts of entrepreneurship. Students will explore the feasibility of a small business idea while writing an opportunity analysis, which is the first step toward development of a full business plan. This course also examines legal forms of ownership, development of a strong business strategy, and development of a plan for managing human resources in a small business.
Upon completion of this course, the student will be able to:
- evaluate the role of entrepreneurship and small business in the U.S. economy.
- research and write an opportunity analysis for a business idea.
- create a vision, mission, core values, and business strategy for an entrepreneurial venture.
- explain how structure, strategy, and culture develop in a growing business.
- assess the legal ownership options for small business.
- prioritize the human resource management needs of a small business.
- develop a human resource plan for a small business.
ENTR 352 21st Century Skills & Professional Competencies for Entrepreneurs
- Units:3
- Hours:54 hours LEC
- Prerequisite:None.
- Transferable:CSU
- Catalog Date:August 1, 2024
This course is designed to deliver the sought after workplace soft skills and professional competencies. Through curriculum, assessment, and digital badging resources, students will gain knowledge and insights necessary to develop the following workplace soft skills and competencies: adaptability, self-awareness, digital fluency, communication, collaboration, empathy, analysis, resiliency, an entrepreneurial mindset, and social/diversity awareness.
Upon completion of this course, the student will be able to:
- evaluate risks and learn from mistakes in order to improve a product, service, or process.
- discern changes that have the potential to disrupt industries and workplace norms and expectations, like new technology.
- use feedback in a positive way, and learn from efforts that go wrong.
- assess their personality, strengths, and areas of knowledge, skills, and habits.
- look for work opportunities that would be a compatible match for personal skills and strengths.
- demonstrate a basic understanding of computer, tablet, and smartphone hardware and software and how they work.
- speak in a professional, credible manner, using appropriate content and technology tools.
- work effectively with a diverse team, in person or remotely.
- set priorities and goals, anticipate possible consequences, and develop contingency plans.
- examine information and data using critical thinking skills.
ENTR 356 Bootstrap Marketing for Entrepreneurs
- Units:3
- Hours:54 hours LEC
- Prerequisite:ENTR 350 with a grade of "C" or better
- Transferable:CSU
- Catalog Date:August 1, 2024
This course is designed to introduce students to the unique challenges of marketing in start-up organizations and to provide tips and techniques for launching and promoting a new business. Students learn about the evolving practice of marketing and the potential for entrepreneurial thinking. A key component of this course is the development of a complete marketing plan for a new business venture.
Upon completion of this course, the student will be able to:
- identify and evaluate entrepreneurial opportunities from emerging trends in marketing.
- apply entrepreneurial thinking to market segmentation and target market decisions.
- apply the marketing mix in entrepreneurial settings.
- develop a marketing research strategy for a new product or service.
- explain the steps in defining and developing a brand.
- describe effective entrepreneurial digital marketing techniques.
- write a marketing plan for an entrepreneurial venture.
ENTR 358 Entrepreneurship Capstone
- Units:3
- Hours:54 hours LEC
- Prerequisite:ENTR 350 and 356 with grades of "C" or better; or concurrent enrollment.
- Transferable:CSU
- Catalog Date:August 1, 2024
This course covers the various elements in starting and operating a small business. Students will learn about the components necessary to develop a business plan throughout the guided pathway; and from those components, launch, monitor, and adjust plans regarding the progress of a business operation.
Upon completion of this course, the student will be able to:
- build and submit a well-crafted business plan that includes mission statement, company description, external market analysis, and marketing plan.
- build and submit financial statements that include pro-forma income statement and balance sheet.
- design a business card.
- activate a home page for the business website.
- build and implement a marketing plan that includes a clear description of pricing, promotion and placement strategies.
- launch a business that will generate sales revenue, and monitor the business’ progress through end of semester.
ENTR 499 Experimental Offering in Entrepreneurship
- Units:0.5 - 4
- Prerequisite:None.
- Catalog Date:August 1, 2024
This is the experimental courses description.
Management (MGMT) Courses
MGMT 295 Independent Studies in Management
- Units:1 - 3
- Hours:54 - 162 hours LAB
- Prerequisite:None.
- Catalog Date:August 1, 2024
This course is an independent study of a management topic or research project. It is for students who wish to develop an in-depth understanding in fundamental topics of management and to learn to work in a collaborative atmosphere with instructors, and possibly other students. Instructor approval is required to enroll in this course.
Upon completion of this course, the student will be able to:
- demonstrate the ability to select a suitable management topic for investigation and assess its relationship to current developments in the discipline of study.
- demonstrate the ability to define clear research objectives and to select and review secondary sources that are relevant to the research questions in a structured and organized manner.
- design appropriate primary research projects that address the defined research objective.
- deduce meaningful conclusions and recommendations from the sources reviewed and research conducted.
- work collaboratively with an instructor or instructors and possibly other students.
MGMT 299 Experimental Offering in Management
- Units:0.5 - 4
- Prerequisite:None.
- Catalog Date:August 1, 2024
This is the experimental courses description.
MGMT 304 Principles of Management
- Units:3
- Hours:54 hours LEC
- Prerequisite:None.
- Advisory:BUS 100 with a grade of "C" or better
- Transferable:CSU
- Catalog Date:August 1, 2024
This basic course in management introduces a variety of modern management concepts including management functions of planning, organization, staffing, leadership, and control. In addition, such concepts as team development, communication, business ethics, and global management perspectives will be discussed.
Upon completion of this course, the student will be able to:
- examine the five functions of management and apply the planning, organizing, staffing, controlling, and leadership roles in a variety of real life business situations.
- evaluate the skills required to be an effective manager.
- explain how internal and external environmental forces influence organizations and how organizations can influence their environments.
- apply the strategic, tactical, and operational planning process to a variety of modern management situations.
- assess how organizations improve through the use of effective organizational design.
- examine how effective human resource and team management leads to competitive advantage.
- critique and apply the major theories of motivation and leadership.
MGMT 308 Personnel and Human Resources Management
- Units:3
- Hours:54 hours LEC
- Prerequisite:None.
- Advisory:BUS 100 with a grade of "C" or better
- Transferable:CSU
- Catalog Date:August 1, 2024
This course is an introduction to the study and analysis of personnel and human resource management. It explores essential topics such as managing human resources in a global environment, job design, recruitment and retention methods, performance appraisal techniques, training, compensation, labor management relations, and important human resource laws. This course is valuable for students who anticipate a career in human resource management or general management. Case studies from business are used to develop critical management decision-making skills.
Upon completion of this course, the student will be able to:
- evaluate the role of human resource management in public and private organizations.
- identify and apply the various federal and state laws and regulations to the management of human resources.
- analyze and decide upon the use of personnel recruitment and selection methods for different sets of conditions.
- compare and contrast various performance appraisal techniques, explaining the advantages and disadvantages of each.
- analyze and appraise the dynamics and legal foundations of labor and management relations.
- evaluate and apply accepted training methods to various personnel situations.
- explain how careful and astute management of human resources can result in better job performance.
MGMT 309 Introduction to Supervision
- Units:3
- Hours:54 hours LEC
- Prerequisite:None.
- Advisory:BUS 100 with a grade of "C" or better
- Transferable:CSU
- Catalog Date:August 1, 2024
This introductory course in supervision is designed to meet the needs of students interested in learning more about the role of a supervisor. Emphasis is on employee motivation, morale, working conditions, communication with employee groups, conflict management, recruiting and interviewing potential employees, training, group dynamics, and health and safety issues. This course focuses on first line supervisory responsibilities. It is most valuable for students who have been or are in the workplace and who are making or anticipating the transition from employee to supervisor. Case studies from business are used to prepare the student for a supervisory position.
Upon completion of this course, the student will be able to:
- define and assess a supervisor’s role and responsibilities.
- explain the skills necessary for effective supervision of employees.
- analyze and evaluate group and individual behaviors as they relate to the workplace.
- formulate and employ an effective model of communication with superiors and employees.
- determine, explain, outline, and apply a framework for managing the work performance of employees.
- review and analyze workplace scenarios to synthesize information, recommend a course of action, and justify the recommended action based on careful analysis of the situation.
- use a self-assessment to evaluate interest and skills to determine if a career in management is desirable.
MGMT 372 Human Relations and Organizational Behavior
- Units:3
- Hours:54 hours LEC
- Prerequisite:None.
- Advisory:BUS 100 with a grade of "C" or better
- Transferable:CSU
- Catalog Date:August 1, 2024
This course emphasizes the psychology of human relations management. It covers human interaction principles that build confidence, competence, and positive attitudes in work organizations. Topics include the basis for human behavior, perception, personality, communication, stress, time and career management, motivation, performance improvement, group behavior, ethics, and social responsibility.
Upon completion of this course, the student will be able to:
- analyze theories of human behavior at work.
- demonstrate effective human interaction skills in the workplace.
- determine the key ingredients that motivate people.
- assess intrapersonal and interpersonal skills in effective human interaction and negotiation.
- evaluate employee morale and performance in such areas as goal orientation, innovation and creativity, constructive discipline, delegation, and responsibility.
MGMT 495 Independent Studies in Management
- Units:1 - 3
- Hours:54 - 162 hours LAB
- Prerequisite:None.
- Transferable:CSU
- Catalog Date:August 1, 2024
This course is an independent study of a management topic or research project. It is for students who wish to develop an in-depth understanding in fundamental topics of management and to learn to work in a collaborative atmosphere with instructors and other students. Instructor approval is required to enroll in this course. UC transfer credit will be awarded only after the course has been evaluated by the enrolling UC campus. The units completed for this course cannot be counted towards the minimum 60 units required for admissions.
Upon completion of this course, the student will be able to:
- demonstrate the ability to select a suitable topic for investigation and to appreciate its relationship with current developments in the respective subject areas.
- design appropriate primary research projects that address the defined research objectives.
- deduce meaningful conclusions and recommendations from the sources reviewed and research conducted.
MGMT 499 Experimental Offering in Management
- Units:0.5 - 4
- Prerequisite:None.
- Transferable:CSU
- Catalog Date:August 1, 2024
This is the experimental courses description.
Marketing (MKT) Courses
MKT 300 Principles of Marketing
- Units:3
- Hours:54 hours LEC
- Prerequisite:None.
- Advisory:BUS 100, ENGWR 300, or ESLW 340 with a grade of "C" or better
- Transferable:CSU
- Catalog Date:August 1, 2024
This course provides a general overview of marketing principles. The course covers the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational goals. Elements of the marketing environment such as government regulation, environmental protection, competition, and consumer behavior will be analyzed.
Upon completion of this course, the student will be able to:
- recognize the functions of the marketing mix and apply those functions to marketing information.
- examine the importance of customer satisfaction and the priorities of the marketing concept.
- illustrate how marketers segment their markets and design target markets.
- evaluate how marketers plan and make marketing decisions regarding the controllable factors of the marketing mix and the uncontrollable factors that influence them.
- develop business relationships both in the consumer and industrial markets.
- research, analyze, and evaluate several companies and write about various concepts of marketing, such as target marketing, social responsibility, and product mix.
MKT 310 Selling Professionally
- Units:3
- Hours:54 hours LEC
- Prerequisite:None.
- Transferable:CSU
- Catalog Date:August 1, 2024
This course examines and presents the qualifications necessary to achieve success in professional selling. Emphasis is placed on the development of a business personality and its application to prospecting, structuring the sales presentation, handling objections, closing, servicing, and customer relationship management. Application of techniques in product and service situations and integration of technology as a sales tool are explored. Different types of selling experiences such as direct, industrial, wholesale, and retail are covered. Students will participate in role-playing exercises and deliver a sales presentation. This course is recommended for all students entering any career in business.
Upon completion of this course, the student will be able to:
- explain the role of selling in the marketing process.
- illustrate a professional attitude toward a sales career.
- demonstrate the qualifications and characteristics for effective selling.
- analyze differences in techniques in direct, industrial, wholesale, and retail sales.
- prepare a professional sales presentation.
MKT 314 Advertising
- Units:3
- Hours:54 hours LEC
- Prerequisite:None.
- Transferable:CSU
- Catalog Date:August 1, 2024
This course examines advertising as a marketing communications tool. Emphasis is placed on consumer behavior, creative methods, media selection, measurements of effectiveness, and coordination with other aspects of the marketing program.
Upon completion of this course, the student will be able to:
- examine the major social and economic impacts of advertising in the United States.
- describe how the advertising industry operates and produces advertising through the work of advertisers, agencies, media, and suppliers.
- evaluate the various advertising media, including television, radio, magazines, newspapers, outdoor, internet, social media, direct mail, and other media.
- create and produce advertising examples for magazine ads, television and radio commercials, social media, and billboards.
- work together in groups to create and present media advertising for an advertising campaign.
MKT 330 Internet Marketing
- Units:3
- Hours:54 hours LEC
- Prerequisite:None.
- Advisory:CISC 305 with a grade of "C" or better.
- Transferable:CSU
- Catalog Date:August 1, 2024
This course introduces the use of social media and other internet technologies to generate sales and build brand awareness, with an emphasis on the theory and practice of marketing in a digital environment. Students will learn how to develop digital marketing strategies to build customer relationships and brand loyalty. Topics include content marketing, search engine optimization, and regulatory considerations. These concepts apply to both traditional brick and mortar and exclusively online businesses.
Upon completion of this course, the student will be able to:
- create effective internet marketing strategies that enhance a business' relationship with present and future customers.
- identify and evaluate decisions in the selection of internet marketing strategies to make a business more effective.
- apply complex decision-making techniques to problems involving e-commerce practice and a company's role in this evolving business environment.
MKT 334 Social Media Marketing Strategies
- Units:3
- Hours:54 hours LEC
- Prerequisite:None.
- Transferable:CSU
- Catalog Date:August 1, 2024
Explore social media platforms and tools and discover how to build a social media strategy. Engage the target audience with informative, interesting, and engaging content. Learn to create a content calendar that supports the social media strategy. Build community around a brand and identify the metrics to best measure the success of a social media campaign. Students will leave this class ready to leverage their existing social media experience and put their new skills into action.
Upon completion of this course, the student will be able to:
- design effective social media content to engage a target audience.
- build a business presence on a social media platform.
- create a social media marketing plan for a business.
- measure key performance indicators (KPIs) for a social media marketing campaign.
MKT 495 Independent Studies in Marketing
- Units:1 - 3
- Hours:54 - 162 hours LAB
- Prerequisite:None.
- Enrollment Limitation:Student must obtain approval from an instructor to conduct an independent study with that instructor or instructors.
- Transferable:CSU
- Catalog Date:August 1, 2024
This course is an independent study of a marketing topic or research project. It is for students who wish to develop an in-depth understanding in fundamental topics of marketing and to learn to work in a collaborative atmosphere with instructors and other students. Instructor approval is required to enroll in this course.
Upon completion of this course, the student will be able to:
- demonstrate the ability to select a suitable topic for investigation and to appreciate its relationship with current developments in the respective subject areas.
- demonstrate the ability to define clear research objectives and to select and review secondary sources that are relevant to the research questions in a structured and organized manner.
- design appropriate primary research projects that address the defined research objectives.
- deduce meaningful conclusions and recommendations from the sources reviewed and research conducted.
- work collaboratively with an instructor or instructors and other students.
MKT 499 Experimental Offering in Marketing
- Units:0.5 - 4
- Prerequisite:None.
- Transferable:CSU
- Catalog Date:August 1, 2024
This is the experimental courses description.
