Logos & Marks

The logo visually references the historic and widely recognized architectural detail of the Rodda buildings on campus.

It was designed to echo the architectural design of these and many other buildings on campus, which have become iconic hallmarks of the college. The logo symbolizes the foundation and gateway to higher education that SCC offers students in the region and beyond. It has a traditional feel and exemplifies excellence—SCC’s tradition of excellence.

Primary Logo Set

Download Primary Logo Set

SCC “Stacked” Logo

SCC “Stacked” Logo

SCC “Emblem” Logo

SCC “Emblem” Logo

SCC “Side-By-Side” Logo

SCC “Side-By-Side” Logo

SCC “Primary” Logo

SCC “Primary” Logo

Each of the four logo versions is available in four different color choices.

(“White” not shown here)

SCC logo full color

SCC logo full color

SCC logo black

SCC logo black

SCC logo red

SCC logo red


LOGO GUIDELINES

DESIGN

Our LOGO is a made up of two distinct elements: the SYMBOL and the WORDMARK. Each iteration of the logo is a carefully balanced combination of the two elements. The various iterations are mostly interchangeable and can be used in a variety of ways, but should never be altered or changed. Never change the positioning, sizing or spacing.

SCC primary logo symbol and wordmark

SCC primary logo symbol and wordmark

SCC stacked logo symbol and wordmark

SCC stacked logo symbol and wordmark

CLEARSPACE

An Exclusion Zone (the minimum unobstructed area around the logo) has been developed to make sure that the logo is sufficiently prominent. The Exclusion Zone for the Primary logo is equal to the capital O of the Wordmark. The Zone for the three other logos is equal to the height of the capital C in “City” or “SCC.”

SCC primary logo exclusion zone

SCC primary logo exclusion zone

SCC stacked logo exclusion zone

SCC stacked logo exclusion zone

COLOR / REVERSE

All versions of our logo may be reproduced on white or light grey backgrounds in either the color, black, or red versions (See page 14 for full explanation of the brand color scheme). They may be reproduced in white on a black, SCC Cardinal Red or other appropriate dark background. Over SCC Gold or other appropriate light colored backgrounds, the logo must only be printed in black.

The color version of the logo cannot be printed on black or dark colored backgrounds.

SCC Primary Logo full color

SCC Primary Logo full color

SCC side-by-side Logo black on gold

SCC side-by-side Logo black on gold

SCC stacked Logo white on black

SCC stacked Logo white on black

SCC stacked Logo white on red

SCC stacked Logo white on red

SCC side-by-side Logo black on gray

SCC side-by-side Logo black on gray


SUPPORTING LEGACY MARKS

The OFFICIAL SCC SEAL is only to be used as a secondary mark to reinforce the official brand on core materials (e.g. catalog, diplomas). There should be no other supporting logo marks used on the core set of materials. The seal should not be used as a replacement for the logo. The seal should not be used for marketing purposes (e.g. event flyers, brochures).

The SCC seal can be used in black, embossed or watermarked. Permission to use the seal may be obtained by making a request to the college Public Information Office.

SCC legacy "Seal" logo

The “Sketch SCC” typographic mark will continue to be available for selected uses. It will not be used on official college publications. However, it may be used on department, service or program-specific print materials as desired. The typographic mark should not be used in conjunction with any other college mark.

The typographic mark may be used in black, SCC Cardinal Red (Pantone 202), and white (for dark color backgrounds).

SCC legacy "Sketch" logo

IMPORTANT NOTE

The Sketch SCC Mark has been updated to reflect the new SCC Brand typography. The “Sacramento City College” is now in Futura Medium. Do not use the older version of the mark with the Optima font (sample below).

SCC legacy Optima wordmark


INCORRECT USES

Using our logos and marks correctly and consistently ensures that the Sacramento City College brand becomes better understood and recognized. Please use the logos and marks only as outlined.

Check with the Public Information Office if you have questions or to obtain digital files of the artwork. The office has the authority to approve or disapprove uses of all the components of SCC’s brand identity.

Some examples of what to avoid are shown here.

The logos and marks cannot be recreated with any font, re-sized or rearranged for any reason.

The old Sketch SCC Typographic Mark using Optima font for the college name should not be used. Use the updated version (see above).

SCC logo incorrect usage - sketch

Do not rearrange the positioning or sizing of the Symbol and WordMark.

SCC logo incorrect usage - rearranged

The Official Seal can not be reproduced in any color other than black, nor can it be reversed (white on a solid background).

SCC logo incorrect usage - color and reversed seal

No logos or marks should be reproduced in any colors other than Black, White, or SCC Burgundy.

SCC logo incorrect usage - off-brand colors

Do not use the Symbol or the WordMark by themselves. They should only be used together in the approved combinations.

SCC logo incorrect usage - separate elements

SCC logo incorrect usage - separate elements

SCC logo incorrect usage - separate elements

Do not recreate the Logo in a different font or type style.

SCC logo incorrect usage - wrong font

Do not stretch, squash or distort any of the logos in any way.

SCC logo incorrect usage - distorted


CO-BRANDING

In order to properly present your department, division or program of Sacramento City College, it is important to maintain consistency with the college branding. Co-branded logos are an excellent way to visually communicate the relationship between the college and your area.

The approved co-branding logo uses the primary logo (either in black, white or color), a horizontal rule, and the name of your area. The line weight of the rule should be equal to the horizontal stroke of the logo typography. The area name is set in all caps Futura Medium, letter-spaced to justify the text to the length of the rule. Two-line names should be set with line spacing (leading) set to 1pt more than the font size. With the primary logo at full size, the area name should be set at 36pt type on 37pt leading.

If you have need for a new co-branded logo contact the Public Information Office.

SCC co-branding logos