Our Brand

Our brand is more than a logo or seal. It’s more than a set of rules and guidelines. It’s our reputation.

It’s our promise to our students and visitors about the experience they can consistently expect to have when they interact with our college.

Our brand is the way we look, behave and speak. It expresses the essence of this institution. It explains what we are all about. When we live up to our brand—our promise—we give everyone we engage with a clear message of who we are and what we stand for.

A unified campus community with a consistent brand strengthens the college. A clear message and consistent visual identity reflect our diverse, but unified, organization. Each of us has a responsibility to ensure that the Sacramento City College brand and imagery are used appropriately by all.


Sacramento City College seeks to create a learning community that celebrates diversity, nurtures personal growth and inspires academic and economic leadership.


Sacramento City College is an open-access, comprehensive community college, serving a diverse student population. We provide a wide range of educational opportunities and support services leading to transfer, career advancement, basic skills development, and personal enrichment. Our commitment to continuous improvement through outcome-guided assessment, planning, and evaluation promotes student learning. Through these efforts, we contribute to the intellectual, cultural, and economic vitality of the community.


  • Working together
  • Pursuing excellence
  • Inspiring achievement


Some call us Sacramento City College or Sac City, and others prefer SCC. We are happy to be known as all three, but here are some guidelines for when to use each.

Our official name—Sacramento City College—should always be used in signatures and address blocks, and when the college is mentioned for the first time in body copy.

Our informal names—Sac City and SCC—can be used in body copy after the first use of the official college name. The informal names may not be used in headlines. Exceptions can be made when appropriate and must be vetted through the PIO.

“City College” may not be used in print publications at all. Please note: There are no periods in SCC.


An elevator speech is what we call the eleven second description you can pull out of your memory with ease and use to share with others. It’s a tool. And since this style guide is now your toolbox for communicating the SCC brand, here is the elevator speech you can use when you are sharing about our college.

Since 1916, Sacramento City College has provided outstanding academic and vocational training, with 212 degree and certificate programs. SCC’s main campus is located in the heart of Sacramento, with college outreach centers in Davis and West Sacramento. The college enrolls a diverse community of nearly 22,000 students and offers multicultural activities throughout the academic year. SCC is committed to fostering a learning community that celebrates diversity, nurtures personal growth, and inspires academic and economic leadership.