Analytics

Looking for data about how many people are visiting your site, and where they are spending their time?

Analytics on Demand | Set up Google Analytics

 

Analytics on Demand

The web team has a Google Analytics account that records lots of data about user traffic on the SCC website.

Google Analytics: Audience Overview Oct 13-Nov 12 2015

For a specific website analytic data report request, contact:
Dawn Pedersen
PedersD@scc.losrios.edu
916-558-2482

Please provide the following aspects of the data you’d find useful:

  • section of the website
  • date range
  • anything else specific you’d like to know about our user behavior

Set up Google Analytics for your subsite

Your SCC subsite can have an Analytics account of your own! Here’s how.

Step 1: Set Up an Account

  1. Go to Google Analytics and choose an existing (or make a new) Google account. You may even be able to use your Los Rios w-number account—if so you will be asked to log in at a Los Rios page.
    Google choose an account
  2. Click on the Sign Up button.
    Google Analytics sign up
  3. Fill in the form with your desired account name, the website name, the web address, and “Jobs and Education” as the Industry Category.
    screenshot f Google Analytics sign up form
  4. Click the Get tracking ID button.
    Get tracking ID button
  5. Read the terms and click the I Accept button.
    screenshot of Google terms
  6. Select and copy the UA- Tracking ID provided on the Tracking Code page.
    Google Analytics screenshot track id

Step 2: Activate Analytics on your Site

  1. Log in to your SCC website.
  2. In the Dashboard, go to Settings in the sidebar, then Google Analytics.
    screenshot of WordPress dashboard Google Analytics settings
  3. Paste the tracking code into the Google Analytics Property-ID text box.
    WordPress Google Analytics settings
  4. Click Save Changes.

Step 3: Reviewing the Data

The analytics data collection will begin after you complete Step 2 above. You can begin reviewing your traffic data the next day.

  1. Log in to Google Analytics at google.com/analytics.
    Google Analytics dashboard
  2. Click on the name of your account, then the website name, then on All Web Site Data.
    Google Analytics all web site data link
  3. You’ll land at a dashboard that gives you a snapshot of the traffic data for the past 30 days (or from the point at which you began the tracking). Below is an overview of some of the useful data to review.

Exploring Various Data Displays

Below are the data displays I regularly visit for the SCC website.

AUDIENCE > OVERVIEW

View a snapshot of your site’s sessions (the period time a user is actively engaged with your website), pages per session, average session duration, and user languages.
Google Analytics audience overview

AUDIENCE > GEO > LOCATION

Find out what countries and cities your users accessed your site from.
Google Analytics audience geo location

AUDIENCE > TECHNOLOGY > BROWSER & OS

Review all the many devices your users are accessing your website with.
Google Analytics audience technology browser

AUDIENCE > USERS FLOW

A visual representation of the paths users take through your website.
Google Analytics audience user flow

ACQUISITION > ALL TRAFFIC > REFERRALS

How are people finding your website? The websites that users click from to get to your site are called referrers.
Google Analytics acquisition all traffic referrals

ACQUISITION > SEARCH ENGINE OPTIMIZATION > QUERIES

Google Analytics acquisition seo queries

BEHAVIOR > SITE CONTENT > ALL PAGES

What are the most popular pages on your website, measured in pageviews?
Google Analytics behavior site content all pages