The web team has a Google Analytics account that records lots of data about user traffic on the SCC website.
Please provide the following aspects of the data you’d find useful:
- section of the website
- date range
- anything else specific you’d like to know about our user behavior
Your SCC subsite can have an Analytics account of your own! Here’s how.
Step 1: Set Up an Account
- Go to Google Analytics and choose an existing (or make a new) Google account. You may even be able to use your Los Rios w-number account—if so you will be asked to log in at a Los Rios page.
- Click on the Sign Up button.
- Fill in the form with your desired account name, the website name, the web address, and “Jobs and Education” as the Industry Category.
- Click the Get tracking ID button.
- Read the terms and click the I Accept button.
- Select and copy the UA- Tracking ID provided on the Tracking Code page.
Step 2: Activate Analytics on your Site
- Log in to your SCC website.
- In the Dashboard, go to Settings in the sidebar, then Google Analytics.
- Paste the tracking code into the Google Analytics Property-ID text box.
- Click Save Changes.
Step 3: Reviewing the Data
The analytics data collection will begin after you complete Step 2 above. You can begin reviewing your traffic data the next day.
- Log in to Google Analytics at google.com/analytics.
- Click on the name of your account, then the website name, then on All Web Site Data.
- You’ll land at a dashboard that gives you a snapshot of the traffic data for the past 30 days (or from the point at which you began the tracking). Below is an overview of some of the useful data to review.
Exploring Various Data Displays
Below are the data displays I regularly visit for the SCC website.
AUDIENCE > OVERVIEW
View a snapshot of your site’s sessions (the period time a user is actively engaged with your website), pages per session, average session duration, and user languages.
AUDIENCE > GEO > LOCATION
Find out what countries and cities your users accessed your site from.
AUDIENCE > TECHNOLOGY > BROWSER & OS
Review all the many devices your users are accessing your website with.
AUDIENCE > USERS FLOW
A visual representation of the paths users take through your website.
ACQUISITION > ALL TRAFFIC > REFERRALS
How are people finding your website? The websites that users click from to get to your site are called referrers.
ACQUISITION > SEARCH ENGINE OPTIMIZATION > QUERIES
BEHAVIOR > SITE CONTENT > ALL PAGES
What are the most popular pages on your website, measured in pageviews?